A bold brand for a company empowering cancer patients with their records.
The simplified, clean lines of the wordmark set it apart against the other branding elements. The double “I” in the wordmark is a potent and unique symbol. It reflects Ciitizen’s cyclical nature, where individuals fuel the community, and the community supports the individual.
The Ciitizen wordmark is a direct evolution of the original logo. It keeps the interactive letter “I”s but moves from a more disconnected and elitist font to a contemporary, bold one.
Ciitizen’s colors are bold and impactful, a radical departure from the sea of blues and greens that most healthcare companies inhabit. The secondary colors bring in positivity and hope.