Fawn Design Brand Refresh

Fawn Design was founded by Jenny Wecker, who started with a single goal: to create a functional, fashionable diaper bag for modern moms. Over the years, the brand grew, but Jenny felt it was time to expand beyond the mom-centric focus to reach a broader audience and bring the brand back to its roots—her personal style. We worked with Fawn Design to refresh the brand, updating the color palette, adding new brand badges, and refining the brand's fonts. We also refreshed the brand messaging and strategized concepts for future shoots to align with the new direction. This rebrand not only expanded Fawn Design’s appeal but made the brand feel more like Jenny—cool, vibrant, and unmistakably Fawn.