A buzzworthy ad campaign advocating for wildfire legislation.
Teaming up with The Nature Conservancy, we designed a targeted ad campaign, along with a feature video, that called on California legislators to vote through essential wildfire legislation and a $200M forest restoration budget.
We strategically ran targeted ads on sites, like Politico and the Sacramento Bee, that we knew California legislators visited. To cast a wide net in limited time, we also explored several messages, images and CTA’s to peek interest to an array of viewers.
Campaign Stats
1.5 million
impressions on social media through ad placements
$200 million
secured for forest restoration in California
2 legislative bills
passed targeting fire resiliency – AB38 & AB1516
