A buzzworthy ad campaign advocating for wildfire legislation.
We strategically ran targeted ads on sites, like Politico and the Sacramento Bee, that we knew California legislators visited. To cast a wide net in limited time, we also explored several messages, images and CTA’s to peek interest to an array of viewers.
impressions on social media through ad placements
secured for forest restoration in California
2 legislative bills
passed targeting fire resiliency – AB38 & AB1516