A standout brand identity for an effortless ML company.
The SiMa.ai identity was developed to communicate the values of effortlessness, energy, and transformation. The abstracted “S” shape logomark speaks to the convergence of ideas, data in motion, chips, and simplicity. The colors of the logo are inspired by the mineral Silica which is used to make chips. The colors reflect the diversity and energyof both SiMa.ai’s applications and people.