Sprinting to brand an upstart DC Policy Lab

The Future US is a new, radically bi-partisan policy lab unlocking the power of tech for US policy to drive change in DC, fast. With only months before headlines of their work was due to go public, they needed a brand, messaging, and website faster than you can say “filibuster reform.” Aware of our reputation for sprints that get great work fast, they came to Big Monocle to make their brand dreams a reality. We were confident a brand and web design sprint could quickly achieve cross-team alignment and deliver high-fidelity prototypes for development. In our 2-day workshop with key stakeholders , we identified the brand values, the brand audience, and the baseline messaging, along with a logo and website wireframes. With just a few weeks of refinement and development, The Future US was ready to for its close up.