Designing a manifesto for a new generation of founders from a tech legend.
Packed with battle-tested lessons from Sahil Lavingia's journey of building Gumroad, The Minimalist Entrepreneur teaches founders how to start from anywhere to build any kind of software-enabled business. Sahil engaged Big M to design the book cover-to-cover, as well as course designs, social media and marketing strategies.
The Book Cover Design
We first began our project with the main piece, Sahil’s book cover. Working with Penguin Random House, our prompt from Sahil was to design a cover that conveyed simplicity and minimalistm (obviously), as well as being able to accomplish a large amount of work–like starting a business–with the least burn. We went through Along with the front, back and spine designs, we also aided in creative direction of the interior designs and layout.
Once we shipped off the final print-ready files to the printer, we were engaged to help design the rest of The Minimalist Entrepreneur universe. This included the course design that accompanied the book, the marketing web design for both as well as a social plan and assets.