A meow-ified campaign to educate on system updates.
A network of partners
We sent ready-made #UpdateMeow education kits to the NCSA’s network of more than 1,500 champions, and then — to really bring the message home — enlisted some of social media’s most beloved celebrity cats. Each “pet-fluencer” got a crash course on device security, and some amazing #UpdateMeow gear to use in giveaways for their fans.
Contest winners and pet-fluencers were shared a kits of #UpdateMeow swag, like socks, shirts, screeensavers and a custom plushie.
unique broadcast, print and web pieces
likes, comments, and shares in over 7,300 social media posts from all over the world
impressions and reached 51.6 million consumers on a shoestring budget