A marketing campaign that grows itself.
Like a port-a-potty at a hot summer music festival, passwords are no one’s favorite but are very necessary. To ease the pain Intel Security and the True Key team made a password manager that uses the things that make you uniquely you, your face and fingerprint, to unlock their password manager which in turn for the rest of the sites you use. We were asked to help promote the new password manager and encourage sign ups. Because True Key recognizes what is unique about you we created the Weird and Wonderful Awards where people could nominate the unique people in their lives on social media to win custom prizes. People jumped at the opportunity. Thousands of entries poured in showcasing their weird and wonderful family and friends. The landing page generated it’s own traffic and 75% of the traffic downloaded the app.