Educating consumers about a new safe TLD for banks.

Supporting a push by the organizing body, fTLD, to get official U.S. banks to move their websites from ".com" to ".bank," we created a series of videos, social content, and a website educating bank's consumers of the new domain and the reasons for it's creation. The .BANK domain, gated exclusively for banks, prevents bad actors from obtaining lookalike domains making it easy for anyone to immediately identify bank emails and websites versus phishing and spoofing attacks. A .BANK domain creates verifiable websites and emails that are prepared for digital banking products and services where banks provide actionable financial guidance, and customers share additional personal and/or financial information.